As a manufacturer of mechanical wristwatches, Rolex was reluctant to enter the quartz watch market. When they released the Rolex Quartz Date in 1970, it was a surprising success. In fact, the watch was so popular that the first inventory sold out almost immediately. Consumers loved the modern feel of the piece—its 36mm angular-shaped case and new sapphire crystal. Rolex stopped production of the Oysterquartz watches in 2001, and the last of the models sold out in 2003. As a result, he Oysterquartz watch is now highly valued on the collectors’ market. A true oddity in the world of Rolex and a unique addition to any collection of time pieces. This example was recently serviced and refinished by Rolex.