Rolex Day-Date made its debut in 1956. It was the first wristwatch to display the date and day of the week displayed in full view on the dial. The elegant design and precious metals conspired to make the Day-Date a most desirable wristwatch among celebrities and highly influential people. The watch quickly earned it’s nickname, The President, due to this impressive and powerful affiliation. Perhaps the most famous, and infamous example of this is the watch given to John F. Kennedy as a gift from Marilyn Monroe. The popularity of the President has remained unchanged since it’s introduction for reasons beyond it’s appeal to the rich and famous. Though it is a solid gold watch, it is remarkably subtle and comfortable on the wrist, wearing more like a piece of fine jewellery rather than a watch. This example is a modern version with a 40mm solid, 18kt, white gold case and President bracelet. The silver dial has applied Roman numerals which compliment the white gold, fluted bezel. Dignified and elegant, this watch comes complete with original box and papers.